SEMA:

Specialty Equipment Market Association- A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our mission is to help our members’ businesses succeed and prosper. Our members are the producers and marketers of specialty-equipment products and services for the automotive aftermarket. Find more info at Sema.org